TORONTO, ONTARIO — May 4, 2026 — IRefer Club is expanding its business visibility work across Canada and the United States as it prepares for Web Summit Vancouver 2026.
The company is building a wider network of business pages and supporting references based on information supplied or approved by participating businesses. The aim is simple: make the essential facts about a company easier for people, search engines and AI-assisted tools to understand.
A wider North American network
Customers still use Google and other search engines, but they also ask AI tools direct questions about businesses, services and locations. Those systems gather information differently, making accuracy and consistency across official sources more important.
IRefer Club's expansion includes work in markets such as Vancouver, Toronto and New York. Each listing is intended to add a clear, crawlable reference for a business's:
- name and identity
- services
- location or service area
- contact information
- official website and profiles
An IRefer page supports—not replaces—a company's own website, Google Business Profile or other official channels.
Clear business information helps search and AI systems understand who a company is, what it does and where it works.
Preparing for Web Summit Vancouver
At the time of the announcement, IRefer Club had been selected for Web Summit Vancouver 2026's ALPHA startup program. The company was preparing to present its approach during the May 11–14 event at the Vancouver Convention Centre.
The official Web Summit profile identified IRefer Club as a Toronto-based SaaS company and listed Dean Jessop and Mark Bryan as company representatives.
From search visibility to clear answers
IRefer Club combines conventional SEO with GEO, or generative engine optimization, to organize business facts for both standard search and AI-assisted discovery. The practical work is to organize approved business information around identity, service, location and source.
No service can guarantee rankings or inclusion in an AI answer. Search and AI platforms decide what they crawl, index, retrieve, cite or recommend. IRefer Club's role is to help participating businesses present accurate, consistent information that can be understood and verified.