Be Found on ChatGPT and other AI searches
Your next customer may not know your name. See how IRefer Club connects your business with what you do, where you operate and what customers are searching for
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The Latest from IRefer Club
Announcements, media coverage, company milestones and important updates
Recognized Before Recommended: Dean Jessop’s Follow-Up to The Great Morph
Dean Jessop’s follow-up to The Great Morph explains why businesses must first be recognized clearly before search and AI systems can meaningfully recommend them.
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IRefer Club Awards & Recognition | Innovation & Startup Recognition
IRefer Club received two 2026 Global Recognition Awards, earning honours for Innovation and Startup of the Year.
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IRefer Club Introduces $25 Monthly Visibility Service for Small Businesses
IRefer Club has introduced a $25 CAD monthly visibility service aimed at small businesses navigating conventional and AI-assisted search.
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The Great Morph: A Guide to Modern Business Discovery
Dean Jessop’s new book explains how SEO, AI-assisted discovery and visible trust signals shape how businesses are found, understood and considered.
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IRefer Club Earns 2026 Awards for Innovation and Startup of the Year
IRefer Club received two 2026 Global Recognition Awards, earning honours for Innovation and Startup of the Year.
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MSN Article Features IRefer Club on AI Business Visibility
An MSN article featuring Dean Jessop and IRefer Club examines how AI, maps and online platforms are changing local business discovery.
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IRefer Club Expands Ahead of Web Summit Vancouver 2026
IRefer Club expands its business visibility network across Canada and the United States ahead of Web Summit Vancouver 2026.
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IRefer Club Connects SEO and AI Search for Local Businesses
IRefer Club is adapting its publishing process as customers increasingly use search engines and AI tools to find local businesses.
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The Great Morph
The Great Morph explains how SEO, AI-assisted discovery and visible trust signals work together as businesses move from being found toward being chosen.
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From Barrie to Vancouver: Why Clear Business Information Matters
East King Trucking in Barrie and DA Steel Pools near Vancouver demonstrate why clear information about services, locations and contact details matters online.
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